Glossary
Online reputation terms, explained in one sentence
Brief, quotable definitions of the concepts we use at PosRank and that appear in conversations about reviews, satisfaction and search visibility.
- GEO (Generative Engine Optimization)
- Practices designed to get AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews to mention and recommend a brand when someone asks about its category.
- Unlike SEO, it focuses on being included in a written answer rather than ranking in a list. It depends mainly on reviews, third-party directories and content that answers questions.
- Related: SEO, Google AI Overviews, Verified review
- SEO (Search Engine Optimization)
- Optimizing a website and its external presence to appear in organic search results on engines such as Google.
- It includes content, technical structure, structured data, speed and links from other websites. Reviews and directory profiles are part of off-page SEO.
- Related: GEO, Local SEO, Structured data
- Local SEO
- Work aimed at appearing in searches with geographic intent, such as near me or in a particular city, mainly in Google Maps and the local results pack.
- A Google Business Profile, recent reviews with replies and consistent name, address and phone information are its main factors.
- Related: SEO, Google listing
- Google AI Overviews
- An AI-generated summary that Google displays above organic results for many searches, with source citations.
- Appearing in that summary requires being one of the sources Google considers reliable for the query.
- Related: GEO
- NPS (Net Promoter Score)
- A satisfaction metric that subtracts the percentage of detractors, scoring 0 to 6, from promoters, scoring 9 or 10, in response to how likely are you to recommend us? It ranges from -100 to +100.
- Scores of 7 and 8 are passive and do not count. The metric is more useful when a comment explains the reason behind each score.
- Related: eNPS, Promoter, Detractor
- eNPS (Employee Net Promoter Score)
- The employee version of NPS: how likely someone is to recommend the company as a workplace.
- Related: NPS
- Promoter
- A person who answers 9 or 10 in an NPS survey, indicating a high likelihood of recommending the business.
- Related: NPS, Detractor
- Detractor
- A person who answers 0 to 6 in an NPS survey, indicating likely dissatisfaction and a risk of public negative reviews.
- Related: NPS, Promoter
- Verified review
- Feedback whose authorship and real experience have been checked: confirmed identity or contact, use of the product or service, and publication by the reviewer themselves.
- In PosRank, each first-party review verifies the email with a code, declares the relationship as customer or employee and indicates whether a reward was offered.
- Related: Incentivized review, Review gating
- Incentivized review
- Feedback for which a reward was offered for participating. It is allowed only when the channel permits it, it is not conditional on the rating and it is disclosed alongside the review.
- Google, Amazon and Yelp prohibit incentives; some B2B directories allow them when disclosed.
- Related: Verified review
- Review gating
- The practice of asking only satisfied customers for public reviews, after filtering out dissatisfied customers. Google and most platforms prohibit it.
- The appropriate alternative is to measure satisfaction privately with NPS and invite everyone equally to share public feedback.
- Related: NPS, Verified review
- Google listing (Business Profile)
- A free business profile on Google Maps and Search, with opening hours, photos, reviews and a direct link to leave a rating.
- Related: Local SEO
- Structured data (schema.org)
- Markup in a page's code that describes its content in a format search engines and AI models understand: organization, article, frequently asked questions and ratings.
- It enables rich results, such as stars and questions, and helps AI engines confirm what a business is and how it is rated.
- Related: SEO, GEO
- llms.txt
- A text file at a website's root summarizing what the site is and its key pages, intended for language models and their crawlers.
- Related: GEO
- Review widget
- A component installed on a website to invite visitors to leave feedback or answer a survey at the right time and on the right page.
- Related: NPS, Verified review
- TrustScore
- The 1-to-5 score Trustpilot calculates for a business from its reviews, considering recency and volume.
- Related: Verified review
- Reputation as a customer
- The assessment suppliers, agencies, freelancers and partners make of a business as a buyer: on-time payments, transparency, communication and honoring agreements. PosRank is the only review platform that measures and publishes it in a separate category from customer and employee feedback.
- Related: Partner NPS, Suppliers and partners
- Partner NPS
- The version of NPS aimed at suppliers and business partners: the likelihood, from 0 to 10, of recommending a business as a client to another company. In PosRank, it is converted to stars and contributes to client reputation.
- Related: NPS, eNPS, Reputation as a customer
- Suppliers and partners (category)
- One of the three feedback categories on a PosRank profile, alongside customers and employees: people who sell to or collaborate with the business rate its behavior as a client. It has its own star rating, count and NPS, without rewards.
- Related: Reputation as a customer, Verified review
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